Boutique Agency for Organic Growth

Found in search.Cited by AI.Chosen by your next customer.

Organic growth through every search channel, from Google to AI Search. From visibility to revenue.

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Trusted by 50+ companies

Become the source

Search is bigger than Google. So are we.

Four search channels where your audience expects an answer today, and that list keeps shifting. Google remains foundational, but AI assistants like ChatGPT, Gemini and Google AI Overviews are becoming a first stop for information at remarkable speed, alongside retail platforms and social channels that increasingly work as search engines in their own right. The search landscape keeps changing, and we move with it, staying ahead of it. We treat every channel as one coherent system, not isolated silos.

SEO

Traditional Search - SEO

Become the source search engines surface, ahead of competition, across every format.

Analysis
Technical SEO
Content
Authority & Digital PR
Local & International
Site migrations

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GEO

AI Search

Get cited in ChatGPT, Gemini and Google AI Overviews. We build citations, not just clicks.

AI Search optimisation
LLM citation tracking
Schema & entity SEO
Agentic readiness

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Marketplaces

Retail Search

Show up where buying happens: product pages, marketplaces and agentic commerce.

Google Shopping & Merchant Center
Marketplace SEO
Product data & structured content
Agentic commerce readiness

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Social Media Platforms

Social Search

Get discovered where your audience doesn't google, but still searches.

YouTube SEO
Reddit & forum strategy
LinkedIn & B2B social
TikTok & Instagram discoverability

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Lead in Search

Boutique expertise. AI powered execution.

Three reasons ambitious brands choose senior strategy, accelerated by AI driven execution.

Senior strategy, no overhead.

You work with a senior strategist and single point of contact, not an account manager who just passes your plan along. That seniority was built inside a field that never sits still: from classic SEO to the rise of AI Search, we've lived through every shift in search first hand. Supported by AI powered execution, that experience moves faster, but the strategy and decisions stay with the senior you hired.

15+years of experience in Search

AI powered execution.

We build agents and automations that plug directly into the systems you already use: your CMS, CRM, analytics and advertising platforms. From automated content briefings to shipping technical fixes straight to production, with no slow handoffs in between. That speeds up the process, improves quality because repetitive work happens consistently, and frees up time, for us and for your team, to focus on the strategic decisions that actually matter.

50+active AI agents, working for our clients every day

AGENT.RUN · 2026/05/12

scrape · 1,200 SERPs

cluster · 47 topics

draft · 12 briefings

QA · entity coverage

ship · pull request

Proven impact, not just promises.

We hold ourselves to the same standard as our clients: revenue, not just visibility. Every engagement starts with clear KPIs, built around revenue rather than rankings or traffic alone. We track that progress monthly, adjust course as soon as it's needed, and stay transparent about it. Our approach is tested and sharpened on real client work, and translates into organic revenue that actually lands.

500+million in organic revenue generated for our clients

Source: Ahrefs.com · theorie.nl

Trusted by 50+ brands.

From scale ups to established players, across nine industries: e-commerce, SaaS, healthcare, B2B, finance and more. Brands choose MX2 because they want senior expertise without the slow layers of a traditional agency, and that trust builds engagement by engagement, not through fine print in a contract.

50+brands that trust us every day

AGENTIC SEARCH

Agents handle the execution. Our specialists set the direction.

50%+Agentic execution

Our agents take on a large share of the process: research, content briefings, technical checks and reporting, running continuously without manual copy-paste work. That speeds up execution, not decision-making.

JMEMTeam

Human strategic guidance

Regular check-ins with your senior specialist, backed by the full MX2 team. Agents accelerate execution, people set the strategy and make the decisions that matter.

Cases

Selected work.

Clients we're building organic growth with.

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SoLow

Migration from a complex, outdated WooCommerce setup to a scalable Shopify architecture, with a paid search restructure focused on non branded terms.

E-commerce · B2C · Shopify

Traditional SearchRetail Search

+300% growthView case

Theorie.nl

AI Search strategy and content consolidation for the largest driving theory platform in the Netherlands. Rising AI visibility.

EdTech · B2C · Craft

Traditional SearchAI SearchSocial Search

+286% growthView case

Sun Eclipse

Brand visibility and content strategy for an emerging premium hospitality brand.

Hospitality · B2C · WordPress

Traditional SearchAI SearchRetail Search

View case

KEEN Footwear

Integrated paid and organic search strategy in the competitive German footwear market, with strengthened E-E-A-T and a consistent brand message across channels.

Full SEO strategy around a major website relaunch and migration to WordPress, preserving and growing existing results.

Healthcare · B2C · WordPress

Traditional SearchAI Search

+293% growthView case

Sales Improvement Group

Site restructuring and long form content for a B2B provider of sales and leadership training.

B2B Services · B2B

Traditional SearchAI Search

+400% growthView case

indebuurt.nl

Keyword analysis at scale and editorial training for DPG Media's local news platform across 32 cities.

Media · B2C

Traditional Search

+50% growthView case

What clients say

People who recommend us.

With Joep and Elion's help, brands like Radio 538, Hart van Nederland and JUKE saw substantial growth in organic traffic.

Organic traffic matters for Talpa Network's brands too. With Joep and Elion's help, brands like Radio 538, Hart van Nederland and JUKE saw substantial growth in organic traffic. The great thing about our collaboration is they can support across many areas, wherever the need is. From keyword analyses to technical questions, from quick SEO answers to valuable workshops for our editorial teams. They're at home in every SEO discipline.

Mo Cornelisz

Manager Product Optimization · Talpa Network

You can confidently leave SEO in these guys' hands.

Within Stoov's blue ocean strategy, MX2 and Noll.im built a future ready SEO plan. It should drive a significant improvement in our international visibility on Google. MX2 and Noll.im applied every SEO tactic: from content and technical work to turning a creative PR idea into SEO results. You can confidently leave this in their hands.

Alwin Snippe

Commercial Director · Stoov

Each one a valuable piece of advice that indebuurt will benefit from for a long time.

Indebuurt.nl has earned a significant share of its visits from organic Google traffic over the past years. Elion and Joep certainly contributed, advising us on various SEO challenges. From technical recommendations to improve structure, structured data and sitespeed, to editorial trade offs on search volume and the cohesion of articles with our local business directory. Each one a valuable piece of advice that indebuurt will benefit from for a long time.

Rudie Heinen

Managing Director · indebuurt

Industries

Built for your industry.

We work with companies ready to make organic their strongest growth channel.

E-commerce

From category page to agentic commerce.

KEENSoLowFietsenwinkel.nlTortuBrandSun Eclipse

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SaaS & Software

Organic pipeline for B2B and B2C SaaS companies.

Theorie.nlToets mij.nlRelay42

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Healthcare

Authority in a sector where trust is everything.

Dutch Diabetes AssociationKanker.nlEezy

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B2B Services

Search driven lead generation for B2B service firms.

Sales Improvement GroupRelay42Pas ReformBrand Boekhouders

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Non profit & NGO

Maximum visibility for mission driven organisations.

DVNKanker.nlAya Zorg

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News & Media

Organic reach in an environment that lives on clicks and current affairs.

Talpa NetworkIndebuurt.nl

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Travel & Hospitality

Get booked in a market full of OTAs.

VacanceSelectWunderflats

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Finance & Fintech

Trust and visibility in a regulated market.

ING

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Insights

From our lab.

Our podcasts, webinars and articles, for people who want to go past the basics.

All insights

PODCASTNEW

Search in the Mediamix

In this episode we dive deeper into the importance of Search in the media mix. I talk about it with Tom Buycks (Director Corporate Sales, Microsoft Advertising) and Barry Morais (Online Marketing Manager, T Mobile).

Tom Buycks & Barry MoraisVIA Nederland (formerly IAB)

WEBINAR

SEO Basics (via Nederland)

For IAB (now VIA Nederland) I gave a webinar on the fundamentals of SEO. Relevant for anyone interested in getting started with SEO. Whether you're new to SEO or a brand marketer, you'll learn how SEO is woven into every facet of marketing.

On demand webinarVIA Nederland (formerly IAB)

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