Case studies with measurable results
We let our work speak for itself, by truly helping businesses grow with the power of SEO.
Challenge
Indebuurt.nl is a local news platform operated by DPG. Its primary objective was to achieve exponential growth year after year by expanding to new cities and establishing fresh editorial teams comprising writers and journalists. However, the major challenge lay in determining the topics to cover and crafting SEO-optimized articles that would generate maximum visibility.
Strategy
We conducted an extensive keyword research, resulting in over 20,000 keywords, which were carefully categorized based on regions, cities, and themes. The data yielded valuable insights into local keyword opportunities, considering factors such as search volume and traffic potential. Notably, many local terms included a Google Maps local pack in the Search Engine Results Page (SERP). Consequently, in collaboration with Indebuurt.nl, we devised a strategic list of topics that would result in a reasonable Click-Through Rate (CTR).
Following the data analysis and insights, we provided training to our writers and journalists on various SEO tools and how to utilize our keyword insights effectively while crafting high-quality articles. This included aspects such as creating engaging titles, well-crafted descriptions, headers, internal linking, incorporating semantic keywords, and understanding seasonality and optimal timing for content publication.
Results
For three consecutive years, Indebuurt.nl experienced a remarkable growth rate of over 50% year-over-year.
Challenge
The Sales Improvement Group provides a range of services in sales, leadership, and management. However, their website suffered from thin content, which led to underperformance compared to competitors in terms of content quality and authority. As a result, the website faced challenges in ranking well for relevant queries.
Strategy
In collaboration with the Sales Improvement Group, we conducted a comprehensive website restructuring and overhaul. Subsequently, based on an extensive keyword research, new pages were created. Additionally, we worked closely together to produce over 30 new pieces of content, ensuring it was of the highest quality. The content predominantly consisted of long-form articles enriched with table of contents, definitions, lists, images, videos and downloadable whitepapers.
Furthermore, within a span of two years, we strategically placed over 20 backlinks to bolster the website’s authority and maintain competitiveness. Finally, we implemented structured data to enhance eligibility for rich results, such as Frequently Asked Questions (FAQs).
Results
Over the course of two years, the organic traffic witnessed an impressive growth, surging from 500 monthly visitors to over 3,000 monthly visitors, representing a remarkable 400% increase.
Challenge
Stoov aimed to achieve maximum growth through organic traffic. To accomplish this, we were tasked with conducting a thorough analysis, leaving no aspect unexplored. Our goal was to reveal the untapped potential in six different markets and outline the ideal content and technical strategies to achieve optimal results.
Strategy
We conducted a comprehensive keyword research and translated the findings into potential business opportunities for six distinct markets, organized by product categories.
Additionally, we conducted a thorough audit of Stoov’s existing website and offered recommendations and checklists to devise the optimal content strategy.
Moreover, we thoroughly assessed all technical elements of their website, seeking opportunities for optimization. From quick-wins to long-term projects, we ranked all possible optimizations based on their impact and effort using a priority matrix.
Results
We conducted two presentations for the extensive SEO audit. The first presentation involved a comprehensive technical review with their developers, and the second presentation focused on a content review with their content specialists.
Challenge
The Social Hub – formerly The Student Hotel – initiated two website migrations in three years. The first one happening in 2020 for a faster website on a Single Page Application and setting the foundations for SEO as there was no active SEO specialist yet. The second migration in 2022 was a brand change from The Student Hotel to The Social Hub and needed support to retain organic traffic and brand awareness and setting up for sustainable growth.
Strategy
As there was no SEO owner or strategy available for the first migration, following our process the first step was to understand the business goals and main KPIs, which we’re ultimately growth in bookings as well as more awareness around multiple verticals that TSH was offering on an SEO friendly platform that should be technically ready for future growth.
Technically we worked closely together with design and development agency Rufus Leonard in the UK. The SPA had quite some JavaScript challenges, so we made sure to design a platform with them that was both SEO friendly – meaning all vital elements to be crawlable – and had great site performance. This was done by setting up a thorough list of CMS requirements as well as pre-launch, implementation and post-launch scans. Next to that we initiated keyword and competitor analysis to redefine the site architecture and URL structure (that is currently still used) based on search volumes and competitiveness, but also taking branding decisions into account. This was followed up with scalable content optimization and creation, by defining business rules for metadata and templates for content pages.
In 2022 The Student Hotel decided to change their name into The Social Hub, which meant a brand change that needed support. From the beginning we were involved from supporting domain name choices to the strategy of retaining traffic on formerly branded terms. Next to that we set up a scalable content template in multiple languages that could be used throughout the website for scalable growth on longtail contextual keywords.
Results
We delivered the technical and content foundation for organic growth with SEO best practices, leading to 175% YoY growth from the first migration, retaining branded traffic afterwards and growing to a point of more than 250% organic growth since the first migration.
