{"id":415,"date":"2023-07-20T13:03:21","date_gmt":"2023-07-20T13:03:21","guid":{"rendered":"https:\/\/mx2.io\/?page_id=415"},"modified":"2023-08-01T08:45:42","modified_gmt":"2023-08-01T08:45:42","slug":"cases","status":"publish","type":"page","link":"https:\/\/mx2.io\/en\/cases\/","title":{"rendered":"Cases"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkb5zcn4-7a626e999fb26dcbeb3e6c58401155aa\">\n.avia-section.av-lkb5zcn4-7a626e999fb26dcbeb3e6c58401155aa{\nbackground-color:#550cff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lkb5zcn4-7a626e999fb26dcbeb3e6c58401155aa main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-415'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-871gn-5406cc4aed55e9a1b7fe163c4555f424 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-lkb610yz-72abfb46cbabf52f27a79f8b72b943b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #7be082;\">Case studies with measurable results<\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lkb63j1i-825392f95f9486aa8ba809b0bfca1602 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #ffffff;\">We let our work speak for itself, by truly helping businesses grow with the power of SEO.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-415'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-ijqwf-f1d0904c6a36b6da30bdec39bcfd3355 av_one_half  avia-builder-el-4  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fmegn-3b35583ef296926e01c4633d912f3035\">\n.avia-image-container.av-fmegn-3b35583ef296926e01c4633d912f3035 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-fmegn-3b35583ef296926e01c4633d912f3035 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-fmegn-3b35583ef296926e01c4633d912f3035 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-429 avia-img-lazy-loading-not-429 avia_image ' src=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Picture2-705x1030.png\" alt='' title='Picture2'  height=\"1030\" width=\"705\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Picture2-705x1030.png 705w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Picture2-205x300.png 205w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Picture2-768x1122.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Picture2-483x705.png 483w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Picture2.png 877w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-9ei9z-14a4f22ff2c1c591344747282b8f6b24 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div  '     ><p><section  class='av_textblock_section av-lkb667lc-1cf3aca629b7728f07c8ba291eec6d84 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a name=\"indebuurt\"><\/a><\/p>\n<h2><span style=\"color: #550cff;\">Achieving 50% YoY organic growth for indebuurt.nl through keyword research and editorial team training.<\/span><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lkb66ake-628ffc5a22d52ab6b2313901f6c3ec1a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Challenge<\/span><\/h2>\n<p>Indebuurt.nl is a local news platform operated by DPG. Its primary objective was to achieve exponential growth year after year by expanding to new cities and establishing fresh editorial teams comprising writers and journalists. However, the major challenge lay in determining the topics to cover and crafting SEO-optimized articles that would generate maximum visibility.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lkb68uje-7c5467ea5326fc383c797f9aff685cf8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Strategy<\/span><\/h2>\n<p>We conducted an extensive keyword research, resulting in over 20,000 keywords, which were carefully categorized based on regions, cities, and themes. The data yielded valuable insights into local keyword opportunities, considering factors such as search volume and traffic potential. Notably, many local terms included a Google Maps local pack in the Search Engine Results Page (SERP). Consequently, in collaboration with Indebuurt.nl, we devised a strategic list of topics that would result in a reasonable Click-Through Rate (CTR).<\/p>\n<p>Following the data analysis and insights, we provided training to our writers and journalists on various SEO tools and how to utilize our keyword insights effectively while crafting high-quality articles. This included aspects such as creating engaging titles, well-crafted descriptions, headers, internal linking, incorporating semantic keywords, and understanding seasonality and optimal timing for content publication.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lkb6ciqn-33bfa127fd0f240a12205aa9fda70128 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Results<\/span><\/h2>\n<p>For three consecutive years, Indebuurt.nl experienced a remarkable growth rate of over 50% year-over-year.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkb6mloj-8497766fc37c841dd69494f32ec82685\">\n.avia-image-container.av-lkb6mloj-8497766fc37c841dd69494f32ec82685 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lkb6mloj-8497766fc37c841dd69494f32ec82685 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lkb6mloj-8497766fc37c841dd69494f32ec82685 av-styling- avia-align-center  avia-builder-el-11  el_after_av_textblock  el_before_av_image '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-436 avia-img-lazy-loading-not-436 avia_image ' src=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/indebuurt-results.png\" alt='' title='indebuurt-results'  height=\"385\" width=\"1185\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/indebuurt-results.png 1185w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/indebuurt-results-300x97.png 300w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/indebuurt-results-1030x335.png 1030w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/indebuurt-results-768x250.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/indebuurt-results-705x229.png 705w\" sizes=\"(max-width: 1185px) 100vw, 1185px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkkvfmq5-7894b18438182eb9b4643477bc18b4b4\">\n.avia-image-container.av-lkkvfmq5-7894b18438182eb9b4643477bc18b4b4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lkkvfmq5-7894b18438182eb9b4643477bc18b4b4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lkkvfmq5-7894b18438182eb9b4643477bc18b4b4 av-styling- avia-align-center  avia-builder-el-12  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-990 avia-img-lazy-loading-not-990 avia_image ' src=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-indebuurt-nl-Ahrefs-3.png\" alt='' title='Overview-indebuurt-nl-Ahrefs-3'  height=\"336\" width=\"1245\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-indebuurt-nl-Ahrefs-3.png 1245w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-indebuurt-nl-Ahrefs-3-300x81.png 300w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-indebuurt-nl-Ahrefs-3-1030x278.png 1030w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-indebuurt-nl-Ahrefs-3-768x207.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-indebuurt-nl-Ahrefs-3-705x190.png 705w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkgj190x-11946db10a7d0981a22eff99fb74e411\">\n.avia-section.av-lkgj190x-11946db10a7d0981a22eff99fb74e411{\nbackground-color:#f1f0f0;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-lkgj190x-11946db10a7d0981a22eff99fb74e411 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_one_half  el_before_av_one_half  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-415'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5arlr-cd9c036cc08ea9b759fd26bb4bfe55c2 av_one_half  avia-builder-el-14  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p><section  class='av_textblock_section av-4re2n-41ec030601d42ad134106fd44d76f918 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a name=\"sig\"><\/a><\/p>\n<h2><span style=\"color: #550cff;\">400%+ Organic traffic by implementing comprehensive SEO strategies, including site restructuring and content creation.<\/span><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-11iidj-6c57b2e19b19cf5f6108b12695a4c28b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Challenge<\/span><\/h2>\n<p>The Sales Improvement Group provides a range of services in sales, leadership, and management. However, their website suffered from thin content, which led to underperformance compared to competitors in terms of content quality and authority. As a result, the website faced challenges in ranking well for relevant queries.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-wq4cv-d79c1e33f3c218e9a75e72443ca033db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Strategy<\/span><\/h2>\n<p>In collaboration with the Sales Improvement Group, we conducted a comprehensive website restructuring and overhaul. Subsequently, based on an extensive keyword research, new pages were created. Additionally, we worked closely together to produce over 30 new pieces of content, ensuring it was of the highest quality. The content predominantly consisted of long-form articles enriched with table of contents, definitions, lists, images, videos and downloadable whitepapers.<\/p>\n<p>Furthermore, within a span of two years, we strategically placed over 20 backlinks to bolster the website&#8217;s authority and maintain competitiveness. Finally, we implemented structured data to enhance eligibility for rich results, such as Frequently Asked Questions (FAQs).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-rntuv-facecd30f829ad0deadb0f796d8e9eb0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Results<\/span><\/h2>\n<p>Over the course of two years, the organic traffic witnessed an impressive growth, surging from 500 monthly visitors to over 3,000 monthly visitors, representing a remarkable 400% increase.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kppzz-4e34bf5fc7c96878f651eaac3f321737\">\n.avia-image-container.av-kppzz-4e34bf5fc7c96878f651eaac3f321737 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kppzz-4e34bf5fc7c96878f651eaac3f321737 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kppzz-4e34bf5fc7c96878f651eaac3f321737 av-styling- avia-align-center  avia-builder-el-19  el_after_av_textblock  el_before_av_image '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-445 avia-img-lazy-loading-not-445 avia_image ' src=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results2.png\" alt='' title='sig-results2'  height=\"385\" width=\"1185\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results2.png 1185w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results2-300x97.png 300w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results2-1030x335.png 1030w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results2-768x250.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results2-705x229.png 705w\" sizes=\"(max-width: 1185px) 100vw, 1185px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkkvg642-b02f5f06fc74dc4d806769525553f994\">\n.avia-image-container.av-lkkvg642-b02f5f06fc74dc4d806769525553f994 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lkkvg642-b02f5f06fc74dc4d806769525553f994 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lkkvg642-b02f5f06fc74dc4d806769525553f994 av-styling- avia-align-center  avia-builder-el-20  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-983 avia-img-lazy-loading-not-983 avia_image ' src=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-salesimprovementgroup-com-Ahrefs-4.png\" alt='' title='Overview-salesimprovementgroup-com-Ahrefs-4'  height=\"350\" width=\"1255\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-salesimprovementgroup-com-Ahrefs-4.png 1255w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-salesimprovementgroup-com-Ahrefs-4-300x84.png 300w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-salesimprovementgroup-com-Ahrefs-4-1030x287.png 1030w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-salesimprovementgroup-com-Ahrefs-4-768x214.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-salesimprovementgroup-com-Ahrefs-4-705x197.png 705w\" sizes=\"(max-width: 1255px) 100vw, 1255px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-eznsf-a7087823d1785dda68809f5e94758624 av_one_half  avia-builder-el-21  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aze47-cdf081ec2d4fa5addab9bf2d65443827\">\n.avia-image-container.av-aze47-cdf081ec2d4fa5addab9bf2d65443827 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-aze47-cdf081ec2d4fa5addab9bf2d65443827 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-aze47-cdf081ec2d4fa5addab9bf2d65443827 av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-443 avia-img-lazy-loading-not-443 avia_image ' src=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results.png\" alt='' title='sig-results'  height=\"1281\" width=\"877\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results.png 877w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results-205x300.png 205w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results-705x1030.png 705w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results-768x1122.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/sig-results-483x705.png 483w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-415'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-1jmmv-b95110e39276fa116e3d346edc2ff7d6 av_one_half  avia-builder-el-23  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkgj9e3f-3b8c56de320033f63769a1b7ff93ff7e\">\n.avia-image-container.av-lkgj9e3f-3b8c56de320033f63769a1b7ff93ff7e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lkgj9e3f-3b8c56de320033f63769a1b7ff93ff7e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lkgj9e3f-3b8c56de320033f63769a1b7ff93ff7e av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-449 avia-img-lazy-loading-not-449 avia_image ' src=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results.png\" alt='' title='stoov-results'  height=\"1281\" width=\"877\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results.png 877w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results-205x300.png 205w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results-705x1030.png 705w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results-768x1122.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results-483x705.png 483w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div  class='flex_column av-6mo53-d61b5df31a14a2efe936f664dbb5b19e av_one_half  avia-builder-el-25  el_after_av_one_half  el_before_av_section  avia-builder-el-last  flex_column_div  '     ><p><section  class='av_textblock_section av-lkgj7pin-4a5617cd8b20d16cec7633ee6e169351 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a name=\"stoov\"><\/a><\/p>\n<h2><span style=\"color: #550cff;\">Conducting an SEO Audit for Stoov. Revealing the ultimate potential and growth opportunities in content and technical aspects.<\/span><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lkgj7umk-3e19992327199356c09b014a888f3a14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Challenge<\/span><\/h2>\n<p>Stoov aimed to achieve maximum growth through organic traffic. To accomplish this, we were tasked with conducting a thorough analysis, leaving no aspect unexplored. Our goal was to reveal the untapped potential in six different markets and outline the ideal content and technical strategies to achieve optimal results.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lkgj80e6-939d02e6024bd2fd65343ff285901077 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Strategy<\/span><\/h2>\n<p>We conducted a comprehensive keyword research and translated the findings into potential business opportunities for six distinct markets, organized by product categories.<\/p>\n<p>Additionally, we conducted a thorough audit of Stoov&#8217;s existing website and offered recommendations and checklists to devise the optimal content strategy.<\/p>\n<p>Moreover, we thoroughly assessed all technical elements of their website, seeking opportunities for optimization. From quick-wins to long-term projects, we ranked all possible optimizations based on their impact and effort using a priority matrix.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lkgj85qc-3f53644e8414a723b91e41a920a75c78 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Results<\/span><\/h2>\n<p>We conducted two presentations for the extensive SEO audit. The first presentation involved a comprehensive technical review with their developers, and the second presentation focused on a content review with their content specialists.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lkgj9mbn-ccdece082523fc81d040d32759aafd08\">\n.avia-image-container.av-lkgj9mbn-ccdece082523fc81d040d32759aafd08 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lkgj9mbn-ccdece082523fc81d040d32759aafd08 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lkgj9mbn-ccdece082523fc81d040d32759aafd08 av-styling- avia-align-center  avia-builder-el-30  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-451 avia-img-lazy-loading-not-451 avia_image ' src=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results2.png\" alt='' title='stoov-results2'  height=\"385\" width=\"776\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results2.png 776w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results2-300x149.png 300w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results2-768x381.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/stoov-results2-705x350.png 705w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n61s7-e262bd46b75220691c58eb347260d282\">\n.avia-section.av-n61s7-e262bd46b75220691c58eb347260d282{\nbackground-color:#f1f0f0;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-n61s7-e262bd46b75220691c58eb347260d282 main_color avia-section-default avia-no-border-styling  avia-builder-el-31  el_after_av_one_half  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-415'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-en9sv-51bbe4eec0763d2f4bebf845a7ada159 av_one_half  avia-builder-el-32  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p><section  class='av_textblock_section av-lki85sai-ad8c0619328c70580f154bbea1b72c3b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a name=\"socialhub\"><\/a><\/p>\n<h2><span style=\"color: #550cff;\">Supporting two site migrations in three years and setting up the foundation for 250% and sustainable organic growth.<\/span><\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lki85xgi-afacfe9a96cd4d031f25168df6fe370a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Challenge<\/span><\/h2>\n<p>The Social Hub \u2013 formerly The Student Hotel \u2013 initiated two website migrations in three years. The first one happening in 2020 for a faster website on a Single Page Application and setting the foundations for SEO as there was no active SEO specialist yet. The second migration in 2022 was a brand change from The Student Hotel to The Social Hub and needed support to retain organic traffic and brand awareness and setting up for sustainable growth.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lki8683i-4c1ba2a829d4a92af514e8b1b6652f0f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Strategy<\/span><\/h2>\n<p>As there was no SEO owner or strategy available for the first migration, following our process the first step was to understand the business goals and main KPIs, which we\u2019re ultimately growth in bookings as well as more awareness around multiple verticals that TSH was offering on an SEO friendly platform that should be technically ready for future growth.<\/p>\n<p>Technically we worked closely together with design and development agency Rufus Leonard in the UK. The SPA had quite some JavaScript challenges, so we made sure to design a platform with them that was both SEO friendly \u2013 meaning all vital elements to be crawlable &#8211; and had great site performance. This was done by setting up a thorough list of CMS requirements as well as pre-launch, implementation and post-launch scans. Next to that we initiated keyword and competitor analysis to redefine the site architecture and URL structure (that is currently still used) based on search volumes and competitiveness, but also taking branding decisions into account. This was followed up with scalable content optimization and creation, by defining business rules for metadata and templates for content pages.<\/p>\n<p>In 2022 The Student Hotel decided to change their name into The Social Hub, which meant a brand change that needed support. From the beginning we were involved from supporting domain name choices to the strategy of retaining traffic on formerly branded terms. Next to that we set up a scalable content template in multiple languages that could be used throughout the website for scalable growth on longtail contextual keywords.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lki86dqn-6d983b6916faaa1429cff08caab65118 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #7be082;\">Results<\/span><\/h2>\n<p>We delivered the technical and content foundation for organic growth with SEO best practices, leading to 175% YoY growth from the first migration, retaining branded traffic afterwards and growing to a point of more than 250% organic growth since the first migration.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lki85e73-038010ff41d434a40d3a357c2dffea2a\">\n.avia-image-container.av-lki85e73-038010ff41d434a40d3a357c2dffea2a 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srcset=\"https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-thesocialhub-co-Ahrefs-2.png 1281w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-thesocialhub-co-Ahrefs-2-300x81.png 300w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-thesocialhub-co-Ahrefs-2-1030x279.png 1030w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-thesocialhub-co-Ahrefs-2-768x208.png 768w, https:\/\/mx2.io\/wp-content\/uploads\/2023\/07\/Overview-thesocialhub-co-Ahrefs-2-705x191.png 705w\" sizes=\"(max-width: 1281px) 100vw, 1281px\" \/><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-bl9xb-ed9e766039115f9009606e9dc9da97f8 av_one_half  avia-builder-el-40  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lki857v1-2079658ef82c6eef3cf4cd579df5b38a\">\n.avia-image-container.av-lki857v1-2079658ef82c6eef3cf4cd579df5b38a 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