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CASE · SAAS & EDTECH
Theorie.nl
Exponential growth in traffic and revenue through a data driven SEO strategy.
+286%
organic traffic year over year
+128%
revenue year over year
100+
new articles
Source: Ahrefs, estimated organic traffic
01
The situation
Theorie.nl had recently launched a new website, but it wasn't yet fully SEO proof. As a result, organic traffic lagged far behind its potential. With a fast growing market and strong competition, it was critical to set a durable SEO foundation as quickly as possible.
02
Our approach
01
Foundation: keyword research & site structure
We carried out extensive keyword research and competitor analysis and built a new site structure as a scalable foundation for growth.
02
Content, link building & digital PR
We produced 100+ commercial and informational articles, made technical optimisations, and ran targeted link building and a digital PR campaign to build authority.
03
Results
- +286% growth in organic traffic (year over year)
- +128% growth in revenue (year over year)
- Exponential rise in AI citations and mentions
- 100+ new commercial and informational articles live
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