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Headless means owning SEO yourself
Without the built in SEO tooling of traditional CMSs, technical SEO has to be deliberately built into every frontend implementation.
CMS · STORYBLOK
Storyblok content, visible on every frontend.
We help Storyblok users achieve organic growth, with SEO that isn't tied to a single frontend implementation.
THE REALITY IN 2026
Where Storyblok users get stuck today.
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No out of the box SEO tooling
Meta tags, sitemaps and structured data have to be explicitly built, they don't come automatically with the content model.
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Multi frontend content needs a consistent schema strategy
If the same content appears across multiple frontends, schema and metadata need to be consistent and correct everywhere.
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Developers needed for every change
Content and SEO changes that are simple in traditional CMSs often require developer capacity in headless setups.
PROS & CONS
Storyblok for SEO: an honest look.
Flexible and future proof, with a few responsibilities that simply come with headless.
What works well
Full flexibility in presentation
The same content can go to multiple frontends, which pays off in scale once schema is properly in place.
API first, speed by nature
Headless architecture generally means faster frontends, a strong basis for Core Web Vitals.
Future proof content model
Content isn't locked to a single presentation layer, which simplifies migrations and expansion.
Where we step in
Headless means owning SEO yourself
We embed technical SEO as a standard part of every frontend implementation, not as an afterthought.
No out of the box SEO tooling
We build meta tags, sitemaps and structured data explicitly into the content model.
Multi frontend content needs a consistent schema strategy
We make sure schema and metadata are identical and correct everywhere, regardless of frontend.
APPROACH
How we build it.
Three pillars get full attention, matched to what headless Storyblok implementations need most.
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Traditional Search - SEO
We build technical SEO foundations into the frontend implementation: metadata, sitemaps, structured data and performance, as a standard part of every Storyblok project.
Technical SEO architectureMetadata & sitemap implementationPerformance optimisationDeveloper collaboration
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AI Search
We build consistent schema and entities that hold up everywhere, regardless of which frontend ultimately shows the content.
Schema implementationAI Search content briefsEntity consistencyCitation tracking
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Social Search
We make sure content that goes from Storyblok to multiple channels is correctly structured for social distribution everywhere.
Social metadata per channelDistribution strategyContent calendarCross channel consistency
PROOF
Theorie.nl
+0% organic traffic year over year.
Proof of our approach, not necessarily on this platform: how a fully implemented SEO strategy delivered Theorie.nl 286% growth in organic traffic.
- ✓100+ commercial and informational articles
- ✓New site structure and technical optimisations
- ✓Targeted link building and digital PR
- ✓+128% revenue year over year
Source: Ahrefs, estimated organic traffic
FREQUENTLY ASKED QUESTIONS
What Storyblok users ask us.
Yes. With headless CMSs, we work closely with development to embed SEO requirements into the implementation.
Ready to grow your headless site through organic traffic?
Book a no obligation call. We'll audit your current visibility and give you an initial direction.