01
SEO doesn't live in the team.
Recommendations sink to the bottom of the backlog because the why and how are missing. After a training everyone knows why something matters and how to do it faster.
SERVICE · SEO TRAINING & WORKSHOPS
SEO training & workshops that make your team grow on its own.
From editorial to developers to marketing: we get your team up to speed in traditional and AI search, with practical sessions that deliver results fast.
WHY TRAINING
Knowledge that sticks, instead of outsourcing without handover.
02
Editors write without search data.
Strong content without keyword research misses its reach. We teach editorial teams to pick topics and write based on real search demand.
03
Developers miss the SEO requirements.
Technical decisions get made without SEO impact in view. We translate requirements into concrete tickets developers understand.
04
AI search gets left behind.
Teams still optimise purely for Google, while ChatGPT, Claude and Perplexity already distribute traffic and authority. We show you how to get cited there.
WHERE TRAINING PAYS OFF MOST
We can train on all four pillars, with the most depth in search.
We train across the whole search ecosystem. The focus is on traditional and AI search, where most teams gain ground fastest.
Traditional Search
The core of every training: technical SEO, content production based on search data and internal link structure.
AI Search
How to get cited in ChatGPT, Claude and Perplexity: GEO principles, entities and the right content structure.
Retail Search
For e commerce teams: optimising marketplaces and product feeds, on request.
Social Search
For marketing and social teams: visibility within social platforms and the bridge to organic.
WHAT WE OFFER
Formats that fit editorial, development and marketing.
Every training is tailored. We combine analysis, hands on production and clear agreements on measuring and follow up.
01
Analysis and data sessions
We walk your team through keyword research, competitor and content analysis and reading the right data, so choices are grounded instead of guessed.
Keyword researchCompetitor analysisReading and prioritising data
02
Content production training
For editorial teams: choosing topics based on demand, writing for people and search engines, and structuring so you get cited in AI answers.
Content briefingsWriting with search intentGEO optimisation
03
Technical requirements sessions
For development teams: we translate SEO into concrete requirements and tickets, from site structure and performance to structured data.
SEO requirementsStructured dataMigration checklists
04
KPI setting and measurement plan
Together we set the right goals and metrics, so your team steers on results independently after the training instead of on gut feeling.
KPI frameworkDashboardsReporting rhythm
05
Brainstorm and inspiration sessions
Energising sessions to sharpen your team: trends in search and AI, new opportunities and a shared roadmap everyone backs.
Trend updatesOpportunity brainstormRoadmap
PROOF
indebuurt.nl
+0% growth per year, three years running.
At indebuurt.nl (DPG Media) we trained the local editorial teams across 32 cities, from keyword analysis at scale to writing with search intent. The result is structural year over year growth.
- ✓20,000+ keywords categorised by city and theme
- ✓Editorial teams trained in topic selection and SEO writing
- ✓3M+ monthly visits
- ✓+50% growth three years running
screenshot · indebuurt.nl editorial training
"Every single recommendation added lasting value for indebuurt."
Rudie Heinen, Managing Director, indebuurt
FREQUENTLY ASKED QUESTIONS
Questions about our training.
We train editorial, development and marketing teams, separately or combined. We tailor the content to the group's level and day to day practice.
Ready to grow your team?
Tell us which teams you want to train and we'll propose a tailored programme.