01
YMYL makes E E A T non negotiable
Healthcare content falls under Google's strictest quality category (Your Money or Your Life). Without demonstrable expertise, authority and trust, you won't rank, no matter how well the content is written.
SECTOR · HEALTHCARE & ZORG
In healthcare, you don't rank without demonstrable expertise and trust.
We help healthcare organisations grow organic visibility in a sector where trust, compliance and authority are everything.
THE REALITY IN 2026
Where healthcare organisations get stuck today.
02
Compliance sets a high bar for content
GDPR and medical accuracy mean every claim has to be substantiated and every page carefully reviewed before it goes live.
03
Multi location SEO for networks and clinics
Healthcare networks and clinics with multiple locations need a scalable approach to local discoverability, without duplicate content or diluted authority.
04
Patients increasingly search via AI
For medical advice and finding care providers, the first step is increasingly an AI assistant instead of Google. If you're not there, you don't exist in that journey.
WHERE WE FOCUS
The Search Ecosystem matrix for Healthcare.
We weigh the four pillars differently for every sector. For Healthcare, it looks like this.
Traditional Search - SEO
Authority content, medical accuracy, technical SEO and multi location structure for healthcare networks.
AI Search
Showing up as a trusted source in AI answers to medical questions, with schema and citation hygiene.
Retail Search
Limited relevance; only for healthcare organisations with a shop component such as aids or supplements.
Social Search
Selective: YouTube for patient education, otherwise limited due to compliance sensitivity.
APPROACH
How we build it.
Traditional and AI Search get full attention. We use social search selectively for patient education.
01
Traditional Search - SEO
We build authority content that meets the highest E E A T bar, optimise technical foundations, and set up multi location SEO for healthcare networks with multiple sites.
E E A T content auditMulti location SEO structureMedical review workflowTechnical SEO for healthcare sites
02
AI Search
We make sure your organisation becomes a trusted, cited source in AI answers to medical questions, with schema and entities that are accurate.
LLM citation auditMedical schema & entitiesAI Search content briefsCompliance safe AI optimisation
03
Social Search
For patient education and accessible health information, we use YouTube strategically, with content that's both approachable and medically responsible.
YouTube patient educationAccessible content formatsCaptions & transcriptsCompliance check per video
PROOF
Dutch Diabetes Association (DVN)
+0% organic growth in two years.
How we guided DVN through a full website overhaul and migration, preserving and growing their organic results.
- ✓New site architecture and technical foundation
- ✓Editorial team trained on SEO and E E A T
- ✓Monthly check ins with the editorial team
- ✓Strengthened domain relationship with diabetes.nl and diabetesfonds.nl
Source: Ahrefs, estimated organic traffic
FREQUENTLY ASKED QUESTIONS
What healthcare organisations ask us.
All medical claims are substantiated and, where needed, reviewed by subject matter experts or your own editorial team before content goes live. We don't write medical advice ourselves, we build the structure and process around it.
Ready to become the most trusted source in your field?
Book a no obligation call. We'll audit your current authority and visibility and give you an initial direction.