01
Speed is everything, structure can't get lost
News has to be published and discoverable within minutes. Without scalable SEO workflows, every article costs precious time, or misses the structure search engines need.
SECTOR · NEWS & MEDIA
Published within minutes, without losing the structure that matters.
We help news and media organisations build organic reach in an environment that lives on clicks, timeliness and the moment.
THE REALITY IN 2026
Where news and media organisations get stuck today.
02
Google News and Discover play by their own rules
Visibility in Google News and Discover depends on different signals than classic rankings: speed, authority, E E A T and technical requirements many editorial teams don't know.
03
AI overviews summarise news without the click
AI Overviews and chatbots increasingly summarise current events without the reader visiting the source. Staying visible in those summaries is becoming as important as the click itself.
04
Local and regional scale needs its own approach
Managing multiple editions, cities or regions without duplicate content or diluted authority is its own discipline.
WHERE WE FOCUS
The Search Ecosystem matrix for News & Media.
We weigh the four pillars differently for every sector. For News & Media, it looks like this.
Traditional Search - SEO
Scalable article SEO, news article schema and technical speed as a ranking factor.
AI Search
Staying visible and cited in AI overviews and chat answers about current topics.
Retail Search
Barely relevant, unless there's a commercial shop or marketplace component.
Social Search
YouTube and social platforms for video content and distributing news stories.
APPROACH
How we build it.
Three pillars get full attention. Retail search isn't relevant for most news and media organisations.
01
Traditional Search - SEO
We build scalable SEO workflows for editorial teams: schema architecture, technical speed and keyword research at scale, per city, region or theme.
Scalable schema architectureKeyword research at scaleEditorial team trainingTechnical SEO for news sites
02
AI Search
We position your brand as a cited source in AI overviews and chat answers about current topics within your niche.
LLM citation trackingAI Search content briefsNewsArticle schemaAuthority signals per topic
03
Social Search
We use video and social to distribute news stories to audiences who don't search on Google, but do watch and scroll on YouTube and social platforms.
YouTube content strategySocial distributionCaptions & metadataCross platform content calendar
PROOF
indebuurt.nl (DPG Media)
+0% growth per year, three years running.
How we helped indebuurt.nl grow into the local authority across dozens of Dutch cities.
- ✓20,000+ keywords categorised by region, city and theme
- ✓Editorial team trained on SEO tools and semantic writing
- ✓Strategic topic list with high click through potential
- ✓More than 3 million monthly visits reached
screenshot · indebuurt.nl dashboard
FREQUENTLY ASKED QUESTIONS
What news and media organisations ask us.
Yes. We build workflows and training that fit within existing editorial processes, so SEO isn't a delay but part of the publishing standard.
Ready to become the source your audience trusts?
Book a no obligation call. We'll audit your current visibility and give you an initial direction.