01
YMYL and strict compliance requirements
Financial content, like healthcare, falls under Google's strictest quality category. Every claim has to be accurate, and marketing copy has to clear compliance review.
SECTOR · FINANCE & FINTECH
Building organic growth within the boundaries of compliance.
We help financial organisations become discoverable and trusted in search engines and AI answers, within the boundaries of a strictly regulated sector.
THE REALITY IN 2026
Where financial organisations get stuck today.
02
Keyword cannibalisation at scale
Large financial institutions have hundreds to thousands of pages that easily compete with each other for the same search terms, which actually weakens rankings.
03
Trust and security as a ranking factor
For financial decisions, authority, transparency and security signals carry extra weight, both for users and for search engines.
04
Comparison sites and AI answers are gaining ground
More and more research into financial products happens through comparison sites and AI chatbots, before anyone visits your own website.
WHERE WE FOCUS
The Search Ecosystem matrix for Finance & Fintech.
We weigh the four pillars differently for every sector. For Finance & Fintech, it looks like this.
Traditional Search - SEO
Keyword mapping at scale, cannibalisation fixes and authority content within compliance boundaries.
AI Search
Staying visible and accurately cited when people ask AI assistants for financial advice or product comparisons.
Retail Search
Barely applicable within financial services.
Social Search
Selective: LinkedIn for business financial services, otherwise limited by compliance.
APPROACH
How we build it.
Traditional and AI Search get full attention. We use social search selectively, within compliance boundaries.
01
Traditional Search - SEO
We run keyword mapping at page level, trace cannibalisation and overlap, and build authority content that stays within compliance boundaries. For example, we set up keyword mapping and CTR curves for ING's content team to resolve cannibalisation across hundreds of pages.
Keyword mapping at scaleCannibalisation auditCTR curve analysisCompliance safe content structure
02
AI Search
We make sure your organisation is cited accurately and safely in AI answers to financial questions, with schema and entities that are correct.
LLM citation auditFinancial schema & entitiesAI Search content briefsCompliance safe AI optimisation
03
Social Search
For business financial services we use LinkedIn strategically, within the boundaries compliance allows.
LinkedIn thought leadershipCompliance check per postB2B content calendarDistribution strategy
FREQUENTLY ASKED QUESTIONS
What financial organisations ask us.
We build content and structure, your compliance team stays ultimately responsible for legal review. We align our process with your approval workflow, so SEO doesn't become a bottleneck.
Ready to earn trust in a regulated market?
Book a no obligation call. We'll audit your current visibility and give you an initial direction.