01
OTAs dominate the search results
Booking.com, Expedia and Google Hotels take up a large share of SERP real estate. Without a strong position of your own, you stay dependent on their commissions.
SECTOR · TRAVEL & HOSPITALITY
From first search to booking, wherever your guest is looking.
We help travel and hospitality brands get booked organically, with less dependence on commissions to Booking.com and Expedia.
THE REALITY IN 2026
Where travel and hospitality brands get stuck today.
02
Seasonal demand requires planning
Booking patterns peak and dip with the season. Content strategy and technical capacity need to anticipate that, not just react to it.
03
International and local SEO at once
Guests search both internationally and hyperlocally. Both need a different approach within the same site.
04
AI trip planners are changing discovery
Travellers increasingly ask AI assistants to plan or recommend a stay, before they ever visit a booking site.
WHERE WE FOCUS
The Search Ecosystem matrix for Travel & Hospitality.
We weigh the four pillars differently for every sector. For Travel & Hospitality, it looks like this.
Traditional Search - SEO
Location pages, technical SEO and content that competes with OTAs on its own strength.
AI Search
Showing up when travellers ask AI assistants to plan or recommend a stay.
Retail Search
Limited relevance; only with a direct merchandise or shop component alongside stays.
Social Search
YouTube and TikTok are often where inspiration and trip research start for travellers.
APPROACH
How we build it.
Three pillars get full attention. Retail search isn't relevant for most travel and hospitality brands.
01
Traditional Search - SEO
We build location pages and content that compete with OTAs on their own strength, with technical SEO that scales across multiple cities or locations.
Location page strategyTechnical SEO auditContent per stay typeInternational and local structure
02
AI Search
We position your brand as the recommended option when travellers ask AI assistants to plan a stay.
LLM citation auditAI Search content briefsSchema for stays & locationCompetitor citation tracking
03
Social Search
We use YouTube and TikTok as a discovery channel, with content that inspires travellers before they're actively searching for a stay.
YouTube & TikTok content strategyCaptions & metadataInfluencer & UGC strategyCross platform distribution
PROOF
The Social Hub
+0% organic growth since the first migration.
How we guided The Social Hub through two website migrations and a rebrand, preserving and growing organic traffic.
- ✓Technical SEO migration to an SEO friendly SPA
- ✓Traffic on branded terms preserved through the rebrand
- ✓Scalable multilingual content template set up
- ✓100+ pages optimised across five languages
screenshot · thesocialhub.co dashboard
FREQUENTLY ASKED QUESTIONS
What travel and hospitality brands ask us.
We build your own site into a strong alternative to OTAs: location pages, technical SEO and content that drives bookings directly, so you keep more of the margin instead of paying it away in commission.
Ready to get booked directly, not through an OTA?
Book a no obligation call. We'll audit your current visibility and give you an initial direction.