Be discovered where your audience scrolls, watches, and asks, and where AI sources its answers.
Your audience doesn't always google. They look up a product review on YouTube, ask for honest experiences on Reddit, get inspired on TikTok and Instagram, or research a vendor on LinkedIn. Social Search is the discipline of getting found on every one of those platforms.
YouTube is the world's second largest search engine, and videos that aren't optimally found there miss out on both YouTube traffic and a growing share of Google's own search results. We optimise titles, descriptions, transcripts and metadata so your videos get found inside YouTube and in Google's video results.
More and more buyers look for honest experiences on Reddit before they google or buy, and Reddit's visibility in Google is growing fast. Without a credible presence there, you miss a growing share of the research phase. We build an authentic presence on Reddit and relevant forums, focused on trust, not self promotion.
For B2B buyers, LinkedIn is often the key research phase before a sales conversation: brands that aren't visible and convincing there often don't even make the shortlist. We build thought leadership and a content strategy on LinkedIn that matches where your audience researches vendors.
TikTok and Instagram function as a search engine for a growing share of your audience, not just a discovery channel. Without optimising for how people search there, content stays unfound despite good engagement. We optimise captions, hashtags and content structure so your brand gets found when your audience uses TikTok and Instagram as a search engine.
