01
Full flexibility without built in standards
Craft's strength is customisation, but that means there are no built in SEO standards: every choice has to be made deliberately.
CMS · CRAFT
Craft's flexibility, put to work for organic growth.
We help Craft CMS users achieve organic growth, with SEO that makes full use of the platform's flexibility.
THE REALITY IN 2026
Where Craft CMS users get stuck today.
02
Developer dependency for every change
Content and structure changes more often require developer capacity than with more out of the box platforms.
03
Smaller community than WordPress
Fewer users means fewer ready made SEO plugins and shared knowledge to fall back on.
04
Upfront architecture choices are critical
Because Craft is so flexible, the choices made early on largely determine how well the site can scale on SEO later.
PROS & CONS
Craft for SEO: an honest look.
Full architectural freedom, with a few responsibilities that come with it.
What works well
Full architectural control
Craft's flexibility means an SEO conscious structure can be designed from the ground up, without compromise.
Scalable content model
Complex content relationships can be structured well, which helps large sites with many interconnections.
Strong performance potential
Without the overhead of ready made plugins, Craft can be well optimised for speed.
Where we step in
Full flexibility without built in standards
We provide the SEO standards Craft doesn't ship with, from the first architecture choices onward.
Developer dependency for every change
We work closely with your developers so SEO changes get implemented efficiently.
Smaller community than WordPress
We bring our own experience to the table, instead of relying on community plugins that don't exist.
APPROACH
How we build it.
Three pillars get full attention, matched to what Craft's flexibility needs most.
01
Traditional Search - SEO
We work with your developers on an SEO conscious architecture: URL structure, metadata, speed and internal links, from the first choices onward.
Architecture & URL strategyMetadata implementationPerformance optimisationDeveloper collaboration
02
AI Search
We build schema and structured content ready for AI extraction, matched to Craft's flexible content model.
Schema implementationAI Search content briefsEntity optimisationCitation tracking
03
Social Search
We make sure content from Craft is correctly structured for distribution to social channels.
Social metadataDistribution strategyContent calendarCross channel consistency
PROOF
Theorie.nl
+0% organic traffic year over year.
Proof of our approach, not necessarily on this platform: how a fully implemented SEO strategy delivered Theorie.nl 286% growth in organic traffic.
- ✓100+ commercial and informational articles
- ✓New site structure and technical optimisations
- ✓Targeted link building and digital PR
- ✓+128% revenue year over year
Source: Ahrefs, estimated organic traffic
FREQUENTLY ASKED QUESTIONS
What Craft CMS users ask us.
Yes, closely. Craft's flexibility requires collaboration between SEO and development from the architecture choices onward.
Ready to grow your Craft site through organic traffic?
Book a no obligation call. We'll audit your current visibility and give you an initial direction.