01
Senior, from strategy to execution.
The people who design your strategy are the same people who execute it: from first analysis to launch, one senior team that owns the entire trajectory.
ABOUT MX2
Ambitious brands grow through search, with MX2.
15+ years of experience, 100+ clients and more than 500 million euros in organic revenue generated: senior strategy, data and agentic execution come together in one team that steers on revenue, not just visibility. Growth through search is in our DNA, accelerated by our own AI agents and insights from hundreds of engagements, across the entire search ecosystem: Google, AI answers, marketplaces and social.
WHY MX2
What you get when you work with us.
A senior team that executes the work itself, accelerated by AI and proven across nine industries.
02
Agentic execution.
Senior strategy combined with agentic execution: internal AI agents for audits, briefings and monitoring accelerate the heavy lifting, so the senior team delivers more quality in the same time.
03
The entire search ecosystem.
Google, AI answers, marketplaces and social search move together. We build one strategy that wins across all four, not four separate tracks.
04
Results that are measurable.
We steer on numbers, not promises: 15+ years of experience, 100+ clients and 500M+ in organic revenue generated. An industry page without proof behind it isn't one we build.
05
Remote, with the best seniors within reach.
We work remote because it lets us connect the best senior specialists, at home and abroad, instead of choosing from whoever happens to live nearby.
06
Boutique scale, by choice.
We deliberately work with a limited number of clients at a time, so senior attention never gets diluted. Quality over volume, in every engagement we take on.
THE TEAM
The rest of the team.
Six specialists who form an integral part of the team, each with their own specialism.
AI Engineer
Builds the internal AI pipelines for audits, content briefings and monitoring, the foundation under our speed.
Sr. SEO & AI Search Specialist
Technical SEO and AI Search strategy: getting found in Google and cited in ChatGPT, Claude and Gemini.
Sr. Data Specialist
Turns search data and analytics into priorities, so every recommendation is backed by evidence, not gut feel.
Sr. Social Advertising Specialist
Builds the bridge between organic and paid on social, including social search strategy.
Sr. SEA Specialist
Makes sure paid and organic search reinforce each other instead of competing.
BY THE NUMBERS
15+
years of experience in search
100+
clients trust us
500M+
in organic revenue generated
FOUNDED BY
Our passion: growing brands.
Elion and Joep led the SEO team together at dentsu (formerly iProspect), where their roles turned out to be naturally complementary, a partnership that has stayed that way ever since. Alongside that, they both spent years building their own websites and comparison platforms: entrepreneurial experience with their own digital assets, not just agency work. MX2 was born from the idea that it can be done faster and better: senior expertise combined with AI driven execution, without the drag of classic agency structures.
Joep focuses on growth, commerce and the company's strategy. He's strong on people and relationships: client contact, teams and MX2's commercial direction.
Elion focuses on content strategy, product and operations. He's the strategic and product engine behind execution, from methodology to the AI systems that accelerate the work.
One conviction sits underneath it all: search isn't a single channel, it's the entire field where your customer is searching. That's where you should show up with proof, not promises.
Want to work with us?
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