01
Category pages don't convert
You have traffic, but your product categories aren't surfaced. Not in Google, not in Shopping, not in AI answers.
SECTOR · E-COMMERCE
From first search to sale, wherever your customer is looking.
We help e-commerce brands grow organic revenue across search engines, AI answers, marketplaces and every channel where customers discover products.
THE REALITY IN 2026
Where e-commerce brands hit the wall today.
02
AI answers don't mention you
ChatGPT and Gemini recommend your competitors. Your product isn't in the consideration set.
03
Marketplaces eat your margin
Amazon, Bol and Google Shopping drive revenue, but without organic growth of your own, dependence grows.
04
Agentic commerce is a blind spot
Shopping agents buying on behalf of your customer: your product feed isn't ready.
WHERE WE FOCUS
The Search Ecosystem matrix for e-commerce.
For each industry we weight the four pillars differently. For e-commerce it looks like this.
Traditional Search - SEO
Category pages, product pages, technical SEO, international rollouts. Still the largest traffic and revenue driver for most e-commerce brands.
AI Search
Product comparisons in ChatGPT/Gemini, LLM schema, agentic readiness.
Retail Search
Amazon, Bol.com, Google Shopping, product feeds, marketplace authority. That's how KEEN Footwear achieved +75% ROAS in the competitive German footwear market.
Social Search
TikTok product discovery, YouTube reviews, Pinterest. Used selectively.
APPROACH
How we build it.
Three pillars get the full treatment. Social search we deploy selectively.
01
Traditional Search - SEO
SEO remains the largest traffic and revenue driver for most e-commerce brands, even alongside the rise of AI Search. We audit site architecture, redesign category structure, fix technical debt and build content clusters around your product lines.
Category structure auditFaceted navigation strategyInternational rollout per marketContent clusters per product line
02
AI Search
We make sure your products and brand narrative live in the sources LLMs use. Schema, entities, citation hygiene.
LLM citation auditAI Search content briefsSchema & product entityAgentic commerce setup
03
Retail Search
We build marketplace visibility without giving away margin. Own product pages stay the engine; marketplaces are amplifiers.
Amazon & Bol optimisationProduct feed strategyGoogle Shopping biddingMarketplace authority signals
PROOF
SoLow
+0% growth in organic traffic and revenue, two years after the Shopify migration.
How we guided SoLow from an outdated WooCommerce setup to a scalable Shopify architecture, with a paid search restructure focused on non branded terms.
- ✓Keyword research and market demand as the basis for the new site structure
- ✓Full migration guidance, from CMS requirements to launch
- ✓Content strategy and implementation for the new product structure
- ✓Google Ads restructured around non branded, +40% non branded ROAS
Source: Ahrefs, estimated organic traffic
FAQ
What e-commerce brands ask us.
Technical SEO and category fixes deliver measurable lift in 4 8 weeks. Content and authority grow on a 3 9 month horizon. We report monthly with leading indicators (impressions, ranking distribution, citation count), not just clicks.
Ready to make your category pages the new storefront?
Book a free intro. We'll audit your SERP position and give you initial direction.