SECTOR · E-COMMERCE

From first search to sale, wherever your customer is looking.

We help e-commerce brands grow organic revenue across search engines, AI answers, marketplaces and every channel where customers discover products.

THE REALITY IN 2026

Where e-commerce brands hit the wall today.

01

Category pages don't convert

You have traffic, but your product categories aren't surfaced. Not in Google, not in Shopping, not in AI answers.

02

AI answers don't mention you

ChatGPT and Gemini recommend your competitors. Your product isn't in the consideration set.

03

Marketplaces eat your margin

Amazon, Bol and Google Shopping drive revenue, but without organic growth of your own, dependence grows.

04

Agentic commerce is a blind spot

Shopping agents buying on behalf of your customer: your product feed isn't ready.

WHERE WE FOCUS

The Search Ecosystem matrix for e-commerce.

For each industry we weight the four pillars differently. For e-commerce it looks like this.

Traditional Search - SEO
3 out of 3
Category pages, product pages, technical SEO, international rollouts. Still the largest traffic and revenue driver for most e-commerce brands.
AI Search
3 out of 3
Product comparisons in ChatGPT/Gemini, LLM schema, agentic readiness.
Retail Search
3 out of 3
Amazon, Bol.com, Google Shopping, product feeds, marketplace authority. That's how KEEN Footwear achieved +75% ROAS in the competitive German footwear market.
Social Search
2 out of 3
TikTok product discovery, YouTube reviews, Pinterest. Used selectively.
APPROACH

How we build it.

Three pillars get the full treatment. Social search we deploy selectively.

01

Traditional Search - SEO

SEO remains the largest traffic and revenue driver for most e-commerce brands, even alongside the rise of AI Search. We audit site architecture, redesign category structure, fix technical debt and build content clusters around your product lines.

Category structure auditFaceted navigation strategyInternational rollout per marketContent clusters per product line
02

AI Search

We make sure your products and brand narrative live in the sources LLMs use. Schema, entities, citation hygiene.

LLM citation auditAI Search content briefsSchema & product entityAgentic commerce setup
03

Retail Search

We build marketplace visibility without giving away margin. Own product pages stay the engine; marketplaces are amplifiers.

Amazon & Bol optimisationProduct feed strategyGoogle Shopping biddingMarketplace authority signals
FAQ

What e-commerce brands ask us.

Technical SEO and category fixes deliver measurable lift in 4 8 weeks. Content and authority grow on a 3 9 month horizon. We report monthly with leading indicators (impressions, ranking distribution, citation count), not just clicks.

Ready to make your category pages the new storefront?

Book a free intro. We'll audit your SERP position and give you initial direction.