CASE · HEALTHCARE & NON PROFIT

Dutch Diabetes Association (DVN)

Healthcare & Non profit · Patient association · Two year partnership

Full implementation of our SEO strategy delivered +293% growth.

+293%

organic growth (2 years)

WordPress

full migration & new architecture

Monthly

check ins with the editorial team

Source: Ahrefs, estimated organic traffic

The situation

DVN faced a major website overhaul and migration, aiming to preserve existing SEO results while growing further. The challenge was to develop a solid strategy delivering sustainable results, both technically and editorially.

Our approach

Site architecture & technical foundation

We developed a new site architecture, content briefs, metadata optimisation and technical guidelines for the WordPress CMS, as part of the full website overhaul and migration.

Editorial training & E E A T

The editorial team received SEO training and we held monthly check ins to improve content. We also strengthened E E A T elements and gave strategic advice on the relationship with domains like diabetes.nl and diabetesfonds.nl.

Results

+293% organic growth (2 years)
Strong technical and editorial foundation after full migration
Editorial team trained and self sufficient in SEO best practices
Strengthened E E A T and domain relationship with diabetes.nl / diabetesfonds.nl

Ready to be found?

Drop us a note. One of us will reply within 24 hours.