indebuurt.nl (DPG Media)
50%+ YoY growth through keyword analysis and editorial team training.
The situation
Indebuurt.nl, DPG Media's local news platform, wanted to grow exponentially year over year by expanding into new cities and setting up local editorial teams. The biggest challenge was identifying relevant topics and creating SEO optimised articles with maximum visibility.
Our approach
Keyword research at scale
We categorised more than 20,000 keywords by region, city and theme, which gave us insight into local search opportunities and traffic potential per city. Together with indebuurt.nl we built a strategic topic list with high click through potential.
Editorial training
We trained editors on SEO tools, title and heading optimisation, internal linking, and the use of semantic keywords and seasonal data.
Results
- 50%+ growth per year, three years running
- More than 3 million monthly visits reached
- 20,000+ keywords categorised by region, city and theme
- Editorial team self sufficient in SEO tools and semantic writing
“What MX2 did with our structured data and authority signals made indebuurt.nl the source for local media across the Netherlands.”Rudie Heinen, Managing Director · indebuurt
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