KEEN
Integrated SEA & SEO strategy delivered +25% revenue and +75% ROAS.
The situation
Keen Footwear needed to grow online visibility and improve conversions in the competitive footwear market in Germany. It was essential to develop an integrated SEA and SEO approach that strengthened both technical performance and content relevance.
Our approach
Integrated keyword research & optimisation
We started with in depth keyword research targeting both paid and organic search. Site architecture and content were optimised for maximum discoverability, with metadata optimisation and technical adjustments within the CMS.
Training, data and brand consistency
The marketing team was trained on SEA and SEO best practices, we ran regular data driven analysis and optimisation, improved E E A T principles, and kept a consistent brand message across all digital channels.
Results
- +25% growth in online sales (YoY)
- +75% increase in blended ROAS (YoY)
- +20% growth in organic traffic (YoY)
- Stronger brand awareness over a two year period
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