Sales Improvement Group
400%+ organic traffic through site restructuring and content creation.
The situation
Sales Improvement Group offers a range of services in sales, leadership and management. Their website suffered from thin content, which left it trailing competitors on content quality and authority. As a result, the site struggled to rank for relevant searches.
Our approach
Site restructuring & long form content
Based on extensive keyword research, we created new pages and produced more than 30 new pieces of long form content, enriched with tables of contents, definitions, lists, images, videos and downloadable whitepapers.
Authority & rich results
Over two years we strategically placed more than 20 backlinks to strengthen authority and competitive position, and implemented structured data for rich results such as FAQs.
Results
- +400% growth in organic traffic (2 years)
- From 500 to 3,000+ monthly visitors
- 30+ new long form content pieces published
- 20+ strategically placed backlinks
Ready to be found?
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