CASE · E COMMERCE

SoLow

E commerce · Retail · Two year partnership

300%+ SEO growth after a successful Shopify migration.

+300%

organic traffic & revenue (2 years)

+40%

non branded ROAS

Shopify

full platform migration

Source: Ahrefs, estimated organic traffic

The situation

SoLow faced a major migration: from a complex, technically outdated WooCommerce environment to a new, scalable Shopify architecture.

Our approach

Full migration guidance

We guided SoLow from WooCommerce to Shopify: keyword analysis and market demand, a new site structure built from the ground up, and CMS requirements aligned with development.

Content strategy & non branded SEA

Alongside the migration we developed and implemented a robust content strategy, and restructured Google Ads with a focus on non branded, testing against best performing products.

Results

+300% growth in organic traffic and revenue (2 years)
+40% increase in non branded ROAS
More effective use of SEA budgets
Strong technical and SEO driven foundation on Shopify

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