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CASE · E COMMERCE
Stoov
SEO audit that surfaced the ultimate growth potential in content and technology.
6
markets analysed for growth potential
2
presentation sessions: development & content
Priority matrix
for technical improvements
01
The situation
Stoov wanted to maximise growth through organic traffic. Our task was to run a thorough analysis to surface untapped potential across six markets and determine the optimal content and technical strategies for maximum impact.
02
Our approach
01
Keyword research per market
We carried out extensive keyword research and translated the results into concrete opportunities per market and product category.
02
Website audit with priority matrix
We ran a full website audit with clear recommendations and checklists for the content strategy, and assessed every technical component of the site, from quick wins to long term projects, ranked by impact and effort.
03
Results
- Findings presented across two sessions: developers and content team
- Untapped growth potential surfaced across six markets
- Priority matrix for technical improvements by impact and effort
- Concrete content and technical strategy per market and product category
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