The Social Hub
Two website migrations in three years, and the foundation for durable organic growth.
The situation
The Social Hub, formerly The Student Hotel, carried out two website migrations in three years. The first (2020) to build a faster website with a Single Page Application and lay the foundation for SEO, at a time with no active SEO specialist in house. The second (2022) covered the rebrand to The Social Hub, where organic traffic and brand awareness had to be preserved.
Our approach
Technical SEO migration (2020)
We worked closely with design and development agency Rufus Leonard to build a Single Page Application that was both SEO friendly and technically performant: CMS requirements, pre launch, implementation and post launch scans, and a new site architecture and URL structure based on search volume and competitiveness.
Rebrand & scalable content (2022)
For the rename to The Social Hub we supported everything from domain choice to the strategy for retaining traffic on previously branded terms, and set up a scalable multilingual content template for growth on long tail keywords.
Results
- +175% organic growth YoY from the first migration
- +250% organic growth since the first migration
- Traffic on branded terms preserved through the rebrand
- 100+ pages optimised across five languages
Ready to be found?
Drop us a note. One of us will reply within 24 hours.